NIKE > WAYWO | Never Done Playing | In the Moment | Weatherized

Never Done Playing

VIDEO

EMAIL

  • Subject: Never Done Playing

    Bold 'fits for back to school fun.

    Back to School Essentials

    NEVER DONE PLAYING

    Play is powerful. The everyday can turn into an adventure with the right amount of imagination.

    And it’s not like you need a lot to get started. Start an epic dance battle and see who has the best moves like the Grimwade family. Because when you come together, everyone wins.

    Keep the fun going into the new term with fresh styles that make anytime, playtime.

    Standout Looks

    From comfy tees to adventure-ready sweats, gear them up for a fresh start in styles that keep them moving and ready for anything.

    "We would always play music in the living room and just dance. We’d start a beat and then learn to go with the rhythm and stuff like that. We just learned how to dance"

    Hosanna Grimwade

    Stride in Style

    Fuel their play all day long with comfy classics made for every step of the way. Get ready for non-stop bouncing, dancing and fun ahead.

    Get School-Ready

    The classroom comeback is on. To help you and the family get school-ready we’ve created a collection of tips, tools and techniques to send the kids back to school styling, shining and smiling.

  • Subject: Lace Up and Play

    Kicks to fuel their moves this new term.

    ‌ ‌

    Back to School Essentials

    LACE UP AND PLAY

    There’s no better feeling than lacing up a fresh pair of kicks — you never know where the day’s going to take you. Anything is possible in your super-bouncy running shoes, as the Santana family shows us — from sprinting around the block to races to the ice cream truck.

    Give kids a head start this new term with a pair of sneakers that not only make them feel fly but fuel their play all day.

    Fuel Their Fast

    Let their feet — and imaginations — run wild with flexible trainers made for every step, stride and jump. They’re boosted with durability and breathability for when they need it most.

    Best Foot Forward

    Whatever their day holds, let them take it on in comfort and style with timeless and innovative sneakers.

    Step In. Go Play.

    Bring on more adventure time with Nike FlyEase. The innovative hands-free shoe means kids can slip them on and do more of what matters most — play.

    Get School-Ready with Sustainable Choices

    Back-to-school season is on. Families with young kids know this usually means a wardrobe update as kids outgrow their old gear. We’ve put together a suite of services and tools to help you take on the wardrobe clean-out in a planet-friendly way.

  • Subject: Set them up to win

    Sports-ready styles for new term fun.

    Back to School Essentials

    SET THEM UP TO WIN

    Want to kick it like Virgil van Dijk and his family? No problem. Set up a pitch in the garden and create your signature move, like a nutmeg. Because when you play together, everyone wins.

    Keep their confidence going into the new term with fresh looks that will support them every dribble, pass and step of the way, no matter what sport they’re into this new term.

    Kick Off Playtime

    The right pair of shoes can make all the difference in sport. Let kids lace up and play on with durable game-ready styles that help them go further.


    "I really enjoy playing together, and I think it's definitely a good thing to do. Also, the atmosphere between each other, the togetherness, it's a big thing as well."

    — Virgil van Dijk, Football Player, NL

    Styles that Score

    Help them smash new goals with fresh gear they can feel comfortable and confident in this new term, no matter how they play.

    Every Athlete Needs a Coach

    Coaching comes in many forms. When it comes to the back-to-school season, you don’t need a whistle and a fancy jacket to be a coach. We’re here to help you motivate kids to be active with tips, programmes and inspiration.

SOCIAL

OOH

INSIGHTS